WHO WE ARE
NÁOUU is a Singaporean-based, slow fashion brand. Inspired by my love for perfect fits and delicate details, NÁOUU aspires to empower the next generation of women. Each of our pieces are created to complement your individuality as you grow through your every milestone.
Made with the utmost care, our forever pieces promises to last you through all seasons and occasions.
HEY, I'M NYSE
THE PERSON BEHIND NÁOUU (AND PREVIOUSLY UNBIASED). I FIGURED IF YOU KNEW THE PERSON BEHIND THE BRAND, YOU'D FEEL ASSURED THAT YOU'RE IN SAFE HANDS.
I STARTED UNBIASED IN 2020 DURING SPARE TIME BETWEEN CLASSES IN SCHOOL AT THE HEIGHT OF THE PANDEMIC AND UPCYCLING. I HAD A FEW IDEAS OF MY OWN, SO I STARTED CUTTING AND SEWING UP SOME CREATIONS IN MY LIVING ROOM.
BUT THIS ISN'T WHERE IT ALL BEGAN. WHEN I WAS YOUNGER, I WOULD ALWAYS BE SKETCHING WEDDING DRESSES - WHICH NOW BLOSSOMED INTO REAL-LIFE DRESSES AND PIECES AS UNBIASED-NÁOUU CAME ALONG.
HAVING STOPPED SCHOOL AFTER POLYTECHNIC, I IMMEDIATELY STARTED WORKING FULL-TIME AND WITH THAT CAME MATURING. UNBIASED NO LONGER REPRESENTED WHO I WAS AT THE TIME, AND MOST IMPORTANTLY, WHO I ASPIRED TO BE. SO CAME OUR NEW NAME.
THE NAME - NÁOUU - ORIGINALLY HAS NO MEANING TO IT, BUT WHAT I WISH FOR IT TO MEAN TO YOU IS A BRAND YOU RESONATE WITH AND FEEL CARED FOR BY. MOST TIMES WHEN I SHOP, NOTHING FITS ME RIGHT, AND IF THEY DO, THEY'RE NOT WHAT I LIKE. NÁOUU IS THE SWEET SPOT. I PUT OUT MY DARING MEMORIES DRESS WHEN THERE WAS NOTHING LIKE IT LOCALLY, AND THAT RESONATED WITH MANY OF YOU. THOSE OF YOU WHO WERE ALSO LOOKING FOR THAT SWEET SPOT.
ALL THAT IS TO SAY, WE SERVE AS A CELEBRATION OF YOUR INDIVIDUALITY. THANK YOU FOR GETTING TO KNOW US BETTER.
LOVE, NYSE.