Sustainability at NÁOUU is about being thoughtful, transparent and always asking how we can do this a little bit better.
We believe that making beautiful clothes and doing good shouldn't be two different goals. Here's how we're turning that belief into action.
OUR
PEOPLE
We believe that ethical fashion starts with respected and fairly-paid people.
We know that a beautiful garment is only as good as the conditions it was made in. When our partners are respected, empowered, and given the freedom to do their best work, that difference is stitched into the very fabric of the clothes. It’s how we ensure quality you can feel, and a process we can all be proud of.
OUR
PARTNERS
Our pattern makers are true artisans. Based in Singapore and Indonesia, they bring over 10 years of craft to every design, all from the comfort of their own homes. Their deep expertise in pattern making and grading is what ensures your garment fits beautifully, just as we envisioned.
Rosalia, our main seamstress and the source of our precision and tailoring, brings over 10 years of expertise in pattern-making, garment construction, and finishing to every design. She works from her own home studio, along with a small team to create each piece with the craftsmanship and care it deserves.
We are absolute sticklers for fabric. (And honestly, we're proud of it!)
A design is not complete until we find a material that feels incredible. It has to be comfortable, high-quality, and made to last. That’s why we source most of our fabrics right here in Singapore — we believe you need to feel a fabric to truly trust it.
We partner with one of the largest suppliers here on the island, which gives us an amazing selection. More importantly, they share our commitment to transparency, sharing the full story on origin and composition — giving us the confidence to create pieces we truly stand behind.
OUR COMMITMENT TO ETHICAL CLOTHING
Our commitment is to the human beings at every step of the journey. It’s the simple, powerful belief that everyone who touches a NÁOUU garment — from the pattern maker to you — deserves to be treated with respect and kindness.
Our journey with sustainability is just beginning but we are committed to transparency and making sure that every piece we create is a true reflection of our values: crafted with joy, made with integrity, and worn with pride.